Robert Newman’s 10 Steps toward having a great paper…

Posted: 01/24/2011 in News Design

 1.   Create a look and stick to it relentlessly. The sum is

      greater than the parts. (Gestalt!)

 2.   Create visual brands. Today’s sidebar is tomorrow’s app.

 3.   Images must have value and content.

 4.   People like pictures.

 5.   Surprise!

 6.   Reading your newspaper should be an experience.

 7.   Stop doing “poster” design.

 8.   Go deep with service. (Audience, audience, audience)

 9.   Make visual statements.

 10.  Act like every issue is your last (which it might be).

 Bonus thoughts:

 1.   Black letter logos have to go. The NY Times got it first.

 2.   You’re an art director. Lose the “visual journalist” and “assistant managing editor of design” titles and embrace being an art director.


*Italic words are blog author’s  additions.

The  above is an excerpt from this link:

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